I don’t mean to be dramatic, but this project is my baby.
MBB New Hire Onboarding Kit
Okay, maybe that’s a little dramatic.
This project was a labor of love. Over the course of 6+ months, I worked with a small team to concept, create, source and produce a completely new employee onboarding kit for MBB. The idea came out of agency development meetings and a clear need to standardize our onboarding process. More importantly, people want to feel valued on their first day, and we want to seem cool! We knew we needed more than a sad mug and a handful of pencils.
Pennant and milestone-celebrating enamel pins.
The full kit and box: koozy, stickers, pennant, pins, map, company history booklet and client overview luggage tags.
Getting a new job is a trip.
So we started with a vintage travel theme. To show new employees the way, we referenced road signs, made new maps and even printed our client overviews on luggage tags.
The midcentury vibe was also a great way to celebrate our suburban locale. A silly tagline, “the pride of suburbia,” lends a bit of tongue-in-cheek prestige to our branding (and some new t-shirts.)
Pulling it all together.
Every trip needs a guidebook. To help new hires orient themselves, we started with a simple phrase, “you are here.” From there we expanded into the past, present and future of MBB, covering company quirks, mottoes and traditions. Two major motifs, the classic Muller + Co chairs and a stylized scorpion, came together to describe a future that honors our roots— “new name, new chairs, but the same sting.”
Design: Lyss Engle
Art Direction: Micah Hair and Brendan Wray