Resume
Simply put, I'm a young, hungry copywriter with experience writing for traditional and digital media. I thrive on big ideas and excel in brainstorming sessions because I want to get my hands into everything I can.
Awards
Gold Award – Better Together Letterpress Calendar
Gold Award – MBB Welcome Kit
Work Experience
Copywriter
May 2019 — June 2021
Sr. Copywriter
June 2021 — Present
Currently focused on crafting big ideas and making big impact for clients across food + beverage and beyond. In my time at TMA I have worked on everything from TV spots to point of sale work and was even selected as the only creative from my team to present to the CMO of Frito-Lay. I’ve had the privilege of working with clients like Lay’s, Cheetos, Kendra Scott, Absolut Vodka, lululemon, State Farm and more.
Copywriter
September 2018 — May 2019
Jr. Copywriter
March 2017 — September 2018
Wrote copy for for web and traditional advertising across a slew of local and national CPG clients. My day-to-day work included banner ads, blog and social content, print ads, outdoor boards, radio work and website writing, requiring someone willing to learn and adapt to suit the task at hand.
Account Representative
May 2016 — March 2017
Worked one-on-one with Mercedes-Benz Vans dealers to produce localized direct marketing pieces. My job was interactive and client-facing, requiring a real "people person" with gobs of patience and a knack for creative problem-solving. Most of my day-to-day was spent on Conduit, a proprietary distributed asset management tool for which I also did product testing and wrote blog content.
Copywriter
January 2016 — May 2016
Built an integrated communication plan for the University of Missouri library system from the ground up. Working in a small team with a small budget, I conducted primary and secondary research and crafted a social media plan, out of home advertisements and events schedule that the libraries could execute.
Missouri Student Association Department of Student Activities
Marketing Director
January 2016 — May 2016
Cut my teeth on social media by wielding channels with a combined following of +17,000 to promote campus-wide events for the University of Missouri.
Tactics:
Facebook (and Facebook Ads)
Twitter
Instagram
Radio writing
Hootsuite
Scout & Nimble
Copywriter and Content Strategist
August 2015 — December 2015
Pitched and drafted blog posts and promotional emails for e-commerce site Scout & Nimble.
Tactics:
Wordpress
Buffer
Mail Chimp
SEO basics
Selected blog posts:
Pantone Color of the Year
Toolbox Essentials
Engineered vs Traditional Hard Wood
Captive Minds
Public Relations and Strategy Intern
May 2015 — August 2015
Gained experience in traditional and social media public relations across accounts such as Glenfiddich Whisky, Mamont Vodka and outdoor adventuring clients.
Tactics:
Tracking and mounting coverage
Pitching stories
Event planning and details
Research
Sprout Social
Education
University of Missouri
Columbia, Missouri
Bachelor of Journalism
Emphasis in Strategic Communications
Graduation:
May 2016
Certificates:
Multicultural Certificate
Accomplishments:
Walter Williams Scholar
Winner, Enterprise Sales Role Play Competition
Fields of Study:
Strategic Writing
Public Relations Writing
Strategic Communication Technology
Strategic Research
Marketing and Personal Selling
News Writing and Multimedia Journalism
Skills
Shopper marketing.
Social media: Meta, X and TikTok.
Blog and social content creation.
Public relations writing.
360 campaign concepting.
Bad puns and even worse alliteration.
Binge-watching police procedurals.
Great on a trivia team.