Resume
Simply put, I'm a concept-forward copywriter with experience writing for traditional and digital media from Fortune 500 to Fortune 50 clients. I thrive on big ideas rooted in strategic insights, but I’m no stranger to detail-oriented work like counting characters for social media.
Awards
Gold Award – Better Together Letterpress Calendar
Gold Award – MBB Welcome Kit
Work Experience
Senior Copywriter
September 2024 — May 2026
Promoted new Samsung features and devices across paid social media placements and by creating toolkits and other materials for retail partners. This job gave me invaluable experience in the tech sector, focusing on how to translate Product Marketing specs into use-cases and creative that resonated with Samsung fans and Apple users looking to switch.
Copywriter
May 2019 — June 2021
Sr. Copywriter
June 2021 — August 2024
Crafted big ideas and maximum impact for clients across food + beverage and beyond. In my time at TMA I touched everything from TV spots to point of sale work and was even selected as the only creative from my team to present to the CMO of Frito-Lay. This job leveraged my passion for CPG across in-store retail work and the digital sphere, giving me the privilege of working with clients like Lay’s, Cheetos, Kendra Scott, Absolut Vodka, lululemon, State Farm, Ocean Spray and more.
Copywriter
September 2018 — May 2019
Jr. Copywriter
March 2017 — September 2018
Wrote copy for for web and traditional advertising across a slew of local and national CPG clients. My day-to-day work included banner ads, blog and social content, print ads, outdoor boards, radio work and website writing, requiring someone willing to learn and adapt to suit the task at hand.
Account Representative
May 2016 — March 2017
Worked one-on-one with Mercedes-Benz Vans dealers to produce localized direct marketing pieces. My job was interactive and client-facing, requiring a real "people person" with gobs of patience and a knack for creative problem-solving. Most of my day-to-day was spent on Conduit, a proprietary distributed asset management tool for which I also did product testing and wrote blog content.
Missouri Student Association Department of Student Activities
Marketing Director
January 2016 — May 2016
Cut my teeth on social media by wielding channels with a combined following of +17,000 to promote campus-wide events for the University of Missouri.
Tactics:
Facebook (and Facebook Ads)
Twitter
Instagram
Radio writing
Hootsuite
Captive Minds
Public Relations and Strategy Intern
May 2015 — August 2015
Gained experience in traditional and social media public relations across accounts such as Glenfiddich Whisky, Mamont Vodka and outdoor adventuring clients.
Tactics:
Tracking and mounting coverage
Pitching stories
Event planning and details
Research
Sprout Social
Education
University of Missouri
Columbia, Missouri
Bachelor of Journalism
Emphasis in Strategic Communications
Graduation:
May 2016
Certificates:
Multicultural Certificate
Accomplishments:
Walter Williams Scholar
Winner, Enterprise Sales Role Play Competition
Fields of Study:
Strategic Writing
Public Relations Writing
Strategic Communication Technology
Strategic Research
Marketing and Personal Selling
News Writing and Multimedia Journalism
Skills
Shopper marketing.
Paid & organic social media: Meta, X and TikTok.
Blog and social content creation.
Public relations writing.
360 campaign concepting.
Bad puns and even worse alliteration.
Binge-watching police procedurals.
Great on a trivia team.