Going beyond vodka sodas.
Till Vodka Social Content
When we heard the first whispers of MBB landing an alcohol brand, I knew it was something I wanted— well, needed— to get my hands on. MGP had a premium product without a point of view, and I wanted in. Working within the new brand framework of #farmtococktail, I helped to reposition Till’s social media. For Q3 and 4 of 2018, we focused on a new seasonal ingredient each month, sharing tips, recipes and garnishes all based around our chosen produce.
111% follower growth on Instagram
10% follower growth on Facebook
In addition to writing social copy, I chose our ingredients, sourced the recipes and acted as amateur mixologist on shoot days. From tomatoes and peppers to winter citrus, this series used easily-replicated, brightly colored backgrounds to make the most of our budget. In 2019, we kept the same ingredient focus, opting to share more lifestyle photos for variety.
“Each region's, batch's and hive's honey will taste a little different. This flavor powerhouse is sweet, floral and complex–see the way your local honey complements TILL.”
“Hosting a crowd for Thanksgiving? Impress your guests with this fresh fall take on a classic vodka collins. Muddled pears and elderflower make this Crushed Pear Collins the perfect sweet-but-not-too-sweet cocktail for a crowd. Check the link in our bio for the full recipe.”
“The heartland is a place unlike any other, and it makes our vodka unlike any other. In the midwest, hard work and expert craftsmanship run deep, and you can taste it in every glass.”