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Bon Appe-Cheetos

Bon Appe-Cheetos Cookbook

Welcome to Chester’s Kitchen

Cheetos Holiday Cookbook

How many cheetah puns is too many cheetah puns?

Not to be that millennial and pull out a Mean Girls quote, but the limit does not exist. This was a whirlwind of a project— for a few frenzied weeks in the height of Texas summer and 2020 pandemic life, I sat on my apartment balcony editing recipes and writing more puns than I ever could have imagined.

 
 

With recipes coming from different sources, we needed to make sure they had a standardized look and feel and a touch of Chester’s signature mischief. From Starters to Sweets, I named every recipe and worked in tandem with our Sr. Copywriter to make sure everything looked paw-sitively perfect! Sorry… old habits die hard.

 

To make things feel a little more luxe, we opted for a black-on-black cover with spot gloss cheetah spots and of course, Chester’s pinkie out.

 

Flamin’ Hot Tip: Cheetle is the official term for the orange dust that coats your fingers after eating Cheetos.

 
 

Art Direction: Jen Kanne

Associate Creative Director: Cat Darby